@charset "UTF-8";
:root{--red:#e94335;--ink:#172223;--paper:#fff;--tint:#f4f2ed;--muted:#596568;--line:#d9dedb;--wrap:1220px}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:30px}body{margin:0;color:var(--ink);background:var(--paper);font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.65}a{color:inherit;text-underline-offset:4px}button,input,select,textarea{font:inherit}button,a,input,textarea,select{-webkit-tap-highlight-color:transparent}button{cursor:pointer}img{max-width:100%;height:auto}button:disabled{cursor:wait;opacity:.6}[hidden]{display:none!important}h1,h2,h3,p{margin-top:0}h1,h2,h3{line-height:1.08;letter-spacing:-.055em;text-wrap:balance}h1{font-size:clamp(44px,5.2vw,76px);margin-bottom:26px;font-weight:750}h2{font-size:clamp(34px,3.6vw,52px);margin-bottom:35px}h3{font-size:25px;letter-spacing:-.035em}em{font-family:Georgia,serif;font-weight:400;color:var(--red)}p{margin-bottom:22px}.wrap{max-width:var(--wrap);width:calc(100% - 80px);margin-inline:auto}.topline{background:var(--ink);color:#fff;font:10px/1.5 "Courier New",monospace;letter-spacing:.09em}.topline .wrap{display:flex;justify-content:space-between;padding:10px 0}.topline a{text-decoration:none}.site-header{border-bottom:1px solid var(--line);background:#fff;position:relative;z-index:20}.header-inner{display:flex;align-items:center;gap:25px;min-height:96px}.brand{display:inline-flex;gap:10px;align-items:center;text-decoration:none;font-size:23px;font-weight:800;line-height:.95;letter-spacing:-1px}.brand small{display:block;font:10px/1.7 "Courier New",monospace;letter-spacing:.32em}.brand-symbol{font-size:42px;color:var(--red);position:relative;letter-spacing:-.1em;margin-right:5px}.brand-symbol span{position:absolute;font-size:22px;top:-6px;right:-9px}.logo-area{flex-shrink:0}.custom-logo{max-width:185px;max-height:64px;object-fit:contain}.main-nav{margin-left:auto}.primary-menu{display:flex;gap:25px;align-items:center;padding:0;margin:0;list-style:none}.primary-menu>li{position:relative;display:flex;align-items:center}.primary-menu a{text-decoration:none;font-size:12px;font-weight:700;white-space:nowrap}.primary-menu>li>a{padding:36px 0}.primary-menu a:hover,.primary-menu .current-menu-item>a{color:var(--red)}.submenu-toggle{background:none;border:0;padding:4px;color:var(--ink);font-size:14px}.sub-menu{display:none;position:absolute;top:calc(100% - 10px);left:-20px;background:#fff;border:1px solid var(--line);border-top:3px solid var(--red);box-shadow:0 20px 40px #17222312;list-style:none;padding:12px;min-width:245px;z-index:21}.sub-menu li{position:relative}.sub-menu a{display:block;padding:10px 12px;white-space:normal}.sub-menu .sub-menu{left:100%;top:0}.menu-item-has-children:hover>.sub-menu,.menu-item-has-children:focus-within>.sub-menu,.menu-item-has-children.expanded>.sub-menu{display:block}.header-actions{display:flex;align-items:center;gap:20px}.search-toggle,.menu-toggle{display:grid;place-items:center;background:none;border:0;min-width:40px;min-height:40px}.menu-toggle{display:none;font-size:26px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:24px;min-height:50px;padding:14px 22px;background:var(--red);border:1px solid var(--red);color:#fff;font-weight:700;font-size:13px;text-decoration:none;line-height:1.5;transition:background .15s,transform .15s}.button:hover{background:#c02d24;border-color:#c02d24;transform:translateY(-2px)}.button.small{font-size:12px;white-space:nowrap;min-height:44px;padding:12px 16px}.button.light{background:white;color:var(--ink);border-color:white}.text-link{display:inline-flex;align-items:center;gap:20px;font-size:13px;font-weight:700;text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:5px}.text-link:hover{color:var(--red)}.eyebrow{font:700 11px/1.5 "Courier New",monospace;letter-spacing:.1em;margin-bottom:25px;text-transform:uppercase;color:var(--red)}.hero-grid{display:grid;grid-template-columns:1.12fr .88fr;align-items:center;gap:65px}.hero-grid>*{min-width:0}.home-hero{padding:78px 0 85px;background:var(--tint)}.home-hero h1{font-size:clamp(50px,6.5vw,92px);line-height:.98}.lead{font-size:18px;line-height:1.7;max-width:620px;color:var(--muted)}.actions{display:flex;flex-wrap:wrap;align-items:center;gap:25px;margin-top:32px}.art{height:335px;position:relative;isolation:isolate;overflow:hidden;background:#f0ece3}.art i{position:absolute;display:block}.art b{position:absolute;top:32%;left:13%;font-size:46px;line-height:.9;letter-spacing:-.07em;z-index:2;font-weight:800}.art span{position:absolute;bottom:22px;left:22px;font:10px "Courier New",monospace;letter-spacing:.1em;z-index:2}.art-orbit i{border:1px solid #c53d304d;border-radius:50%;width:300px;height:300px;top:15%;left:22%}.art-orbit i:nth-child(2){left:40%;top:0}.art-orbit i:nth-child(3){width:200px;height:200px;background:var(--red);border:0;left:58%;top:48%}.art-stack{background:#e4eade}.art-stack i{width:65%;height:65%;background:var(--red);top:-10%;right:-5%;transform:rotate(-30deg)}.art-stack i:nth-child(2){top:10%;right:-25%;background:#c43229}.art-stack i:nth-child(3){top:40%;right:-28%;background:#f27e6e}.art-home{height:440px;background:var(--red);color:white}.art-home b{font-size:64px;top:37%;left:14%;transform:rotate(-8deg)}.art-home i{width:340px;height:340px;border:1px solid #fff8;border-radius:50%;left:-15%;top:-30%}.art-home i:nth-child(2){left:30%;top:55%}.art-home i:nth-child(3){left:70%;top:10%}.ticker{background:var(--red);color:#fff;padding:18px 0;font:700 11px/1.5 "Courier New",monospace;letter-spacing:.06em}.ticker .wrap{display:flex;justify-content:space-between;gap:20px}.ticker span{font-size:18px;line-height:1}.section{padding:88px 0}.section-intro{max-width:650px;color:var(--muted);font-size:18px}.intro-split{display:grid;grid-template-columns:1.15fr .85fr;gap:90px;align-items:start}.large-copy{font-size:27px;line-height:1.4;letter-spacing:-.03em}.cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}.card{padding:30px;border:1px solid var(--line);display:flex;flex-direction:column;position:relative;min-height:310px;background:white}.card:before{content:'';position:absolute;top:-1px;left:30px;width:40px;height:4px;background:var(--red)}.card-kicker{font:10px/1.6 "Courier New",monospace;color:var(--muted);letter-spacing:.06em;display:block;margin-bottom:35px}.card h3{margin-bottom:18px}.card p{font-size:15px;color:var(--muted);line-height:1.7}.card .text-link{align-self:flex-start;margin-top:auto}.section>.wrap>.text-link{margin-top:32px}.dark{background:var(--ink);color:#fff}.dark .eyebrow{color:#ff9185}.dark .section-intro{color:#c2cecc}.market-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0 34px;margin-top:40px}.market-grid a{display:flex;justify-content:space-between;align-items:center;gap:25px;border-top:1px solid #a0adab55;padding:24px 0;text-decoration:none;font-weight:700;font-size:17px;line-height:1.4}.market-grid a span:last-child{color:var(--red)}.market-grid a:hover{color:var(--red)}.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:45px;margin:42px 0}.steps.four{grid-template-columns:repeat(4,minmax(0,1fr))}.steps article{border-top:1px solid var(--line);padding-top:20px}.steps span{font:12px "Courier New",monospace;color:var(--red)}.steps h3{margin:25px 0 15px}.steps p{font-size:15px;color:var(--muted)}.post-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:30px}.post-image{display:block;overflow:hidden;aspect-ratio:1.65}.post-image img{width:100%;height:100%;object-fit:cover}.post-art{height:100%;background:#e5eadd;position:relative;overflow:hidden;isolation:isolate}.post-art b{position:absolute;top:27%;left:12%;font-size:35px;line-height:.9;letter-spacing:-.06em}.post-art i{position:absolute;border:1px solid #17222366;width:200px;height:200px;border-radius:50%;right:-25px;top:-65px}.post-art i:nth-child(2){top:100px;right:70px}.post-art.content{background:#ffd4c8}.post-art.demand-generation{background:#dce9ef}.post-art.events{background:#e9ddf2}.post-art.news{background:var(--red);color:white}.post-card-body{padding:24px 0 15px}.post-card-body .eyebrow{font-size:10px;letter-spacing:.03em;line-height:1.8;margin-bottom:15px}.post-card-body .eyebrow span{color:var(--muted);white-space:nowrap}.post-card-body h3{font-size:24px;line-height:1.18}.post-card-body h3 a{text-decoration:none}.post-card-body p{font-size:14px;color:var(--muted)}.cta-band{background:var(--red);color:white;padding:65px 0}.cta-band>.wrap{display:flex;align-items:center;justify-content:space-between;gap:30px}.cta-band .eyebrow{color:white;margin-bottom:16px}.cta-band h2{margin:0;font-size:clamp(36px,4vw,56px)}.site-footer{background:#122123;color:white;padding:75px 0 25px}.footer-top{display:grid;grid-template-columns:1fr 1.3fr;gap:90px;border-bottom:1px solid #3c4b4d;padding-bottom:65px}.footer-top>.brand{margin-bottom:25px}.footer-top>div>p{font-size:22px;line-height:1.35;margin-top:30px}.newsletter h2{font-size:28px;margin-bottom:26px}.newsletter .eyebrow{color:#f78577}.footer-links{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;padding:55px 0}.footer-links h3{font-size:17px;letter-spacing:0;margin-bottom:23px}.footer-links a{display:block;text-decoration:none;color:#c5d0d0;font-size:13px;margin:10px 0}.footer-links a:hover{color:white}.footer-bottom{border-top:1px solid #3c4b4d;padding-top:25px;display:flex;gap:25px;flex-wrap:wrap;font-size:11px;color:#c5d0d0}.footer-bottom span{margin-right:auto}.footer-bottom a{text-decoration:none}.breadcrumbs{display:flex;align-items:center;gap:10px;flex-wrap:wrap;padding:23px 0;font:11px/1.5 "Courier New",monospace;color:var(--muted)}.breadcrumbs a{text-decoration:none}.page-hero{background:var(--tint);padding:64px 0 70px}.page-hero .art{height:310px}.page-hero h1{font-size:clamp(43px,4.8vw,67px)}.page-hero .lead{font-size:17px}.tint{background:var(--tint)}.deliverables{padding:0;list-style:none;max-width:900px;margin:30px 0 0}.deliverables li{padding:18px 0;border-bottom:1px solid var(--line);font-size:20px;display:flex;gap:20px;align-items:baseline}.deliverables li:before{content:'↗';color:var(--red)}.section>.wrap>p:not(.eyebrow):not(.section-intro){max-width:800px;font-size:18px}.faq{border-top:1px solid var(--line);max-width:900px}.faq summary{padding:20px 0;cursor:pointer;font-weight:700}.faq p{color:var(--muted);max-width:760px}.contact-grid{display:grid;grid-template-columns:1fr 1.2fr;gap:95px}.contact-grid>aside{min-width:0}.contact-grid>aside p{max-width:380px}.check-list{padding-left:20px;line-height:1.8;margin:30px 0}.contact-form{display:grid;gap:22px}.contact-form label,.library-filters label{font-size:12px;font-weight:700;display:grid;gap:8px}.contact-form input:not([type="checkbox"]),.contact-form textarea,.contact-form select,.library-filters input,.library-filters select,.search-form input{width:100%;min-width:0;background:white;border:1px solid #bdc8c6;border-radius:0;padding:13px;font-size:16px;color:var(--ink)}.contact-form textarea{resize:vertical}.contact-form .consent{display:flex;align-items:flex-start;gap:10px;font-weight:400;font-size:12px;line-height:1.6}.consent input{margin-top:3px;flex-shrink:0;width:17px;height:17px}.contact-form .button{justify-self:start;min-width:200px}.form-status{background:#e3efe6;padding:15px;color:#173b22;font-size:14px;margin:0}.newsletter-form{grid-template-columns:minmax(0,1fr) auto;gap:15px}.newsletter-form>.consent,.newsletter-form>.form-status{grid-column:1/-1}.newsletter-form>.button{grid-column:2;grid-row:1;align-self:end;min-width:0}.newsletter-form .consent{color:#c5d0d0}.form-trap{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}.form-trap input{display:none}.library-filters{display:flex;align-items:end;gap:20px;flex-wrap:wrap;padding:25px;background:var(--tint);margin-bottom:25px}.library-filters label:first-child{flex:1;min-width:200px}.library-filters select{min-width:190px}.library-filters>a{font-size:13px;align-self:center}.result-count{font:12px "Courier New",monospace;color:var(--muted);margin-bottom:35px}.pagination,.nav-links{display:flex;justify-content:center;gap:12px;flex-wrap:wrap;margin:35px 0}.pagination a,.page-numbers{min-width:42px;display:inline-grid;place-items:center;border:1px solid var(--line);padding:9px 13px;text-decoration:none}.pagination a[aria-current],.page-numbers.current{background:var(--red);color:white;border-color:var(--red)}.empty-state{padding:55px 0}.article-header{max-width:1040px;padding:55px 0 65px}.article-header h1{font-size:clamp(42px,4.8vw,66px);max-width:980px}.article-meta{font:12px "Courier New",monospace;text-transform:uppercase;margin-bottom:25px;color:var(--red)}.article-meta a{text-decoration:none}.article-header .lead{max-width:800px;font-size:21px}.byline{font-size:12px;font-weight:700}.byline span{font-weight:400;color:var(--muted)}.article-layout{display:grid;grid-template-columns:250px minmax(0,1fr);gap:90px;padding-bottom:100px}.article-body{max-width:750px}.article-aside{align-self:start;position:sticky;top:30px}.article-aside .eyebrow{color:var(--muted)}.toc a{display:block;text-decoration:none;font-size:13px;padding:13px 0;border-top:1px solid var(--line)}.copy-link{border:0;background:none;padding:20px 0;font-size:12px;font-weight:700}.copy-status{display:block;font-size:12px;color:var(--muted)}.article-aside .text-link{margin-top:20px}.prose{max-width:860px}.prose h2{font-size:32px;letter-spacing:-.035em;margin:45px 0 22px;line-height:1.2}.prose h2:first-child{margin-top:0}.prose p,.prose li{font-size:17px;line-height:1.85}.prose p{color:#435155}.article-cover{margin-bottom:60px}.article-cover img{width:100%;max-height:570px;object-fit:cover}.worksheet{border:1px solid var(--line);padding:25px;margin:25px 0}.worksheet p{font-size:14px;margin:15px 0}.writing-lines{height:120px;background:repeating-linear-gradient(transparent 0,transparent 29px,var(--line) 29px,var(--line) 30px)}.print-button{margin-bottom:30px}.search-form{display:flex;gap:12px;max-width:760px;margin:30px 0}.search-form label{flex:1;min-width:0}.search-results-list article{padding:28px 0;border-bottom:1px solid var(--line);max-width:900px}.search-results-list h2{font-size:30px;margin-bottom:15px}.search-results-list h2 a{text-decoration:none}.search-results-list .eyebrow{margin-bottom:12px}.search-dialog{border:0;padding:55px;max-width:850px;width:calc(100% - 40px);color:var(--ink)}.search-dialog::backdrop{background:#122123bb}.search-dialog h2{font-size:38px}.dialog-close{position:absolute;top:10px;right:15px;border:0;background:none;font-size:32px}.screen-reader-text,.skip-link{position:absolute;left:-9999px}.skip-link:focus{position:fixed;left:15px;top:15px;z-index:100;background:white;color:var(--ink);padding:15px}.screen-reader-text:focus{left:0}.wp-block-image img{height:auto}.alignwide{max-width:1100px}.prose iframe{max-width:100%}:focus-visible{outline:3px solid #287687;outline-offset:4px}.site-footer :focus-visible{outline-color:#ff9d89}
@media(max-width:1100px){.header-inner{min-height:80px}.main-nav{display:none}.main-nav.is-open{display:block;position:absolute;top:100%;left:0;right:0;max-height:75vh;overflow:auto;background:white;border-bottom:1px solid var(--line);padding:20px 40px}.primary-menu{display:block}.primary-menu>li{display:block;border-bottom:1px solid var(--line)}.primary-menu>li>a{display:inline-block;padding:16px 0;font-size:16px}.submenu-toggle{float:right;padding:14px;font-size:20px}.sub-menu{position:static;min-width:0;margin:0;box-shadow:none;border:0;border-top:1px solid var(--line);padding:5px 15px 15px;display:none}.menu-item-has-children:hover>.sub-menu,.menu-item-has-children:focus-within>.sub-menu{display:none}.menu-item-has-children.expanded>.sub-menu{display:block}.sub-menu a{font-size:14px}.header-actions{margin-left:auto}.menu-toggle{display:grid}.hero-grid{gap:35px}.art-home b{font-size:52px}.cards{gap:18px}.card{padding:24px}.article-layout{gap:45px;grid-template-columns:210px minmax(0,1fr)}.steps.four{grid-template-columns:repeat(2,1fr)}.footer-top{gap:50px}.newsletter-form{grid-template-columns:1fr}.newsletter-form>.button{grid-column:1;grid-row:auto}}
@media(max-width:760px){.wrap{width:calc(100% - 40px)}.topline .wrap{justify-content:center}.topline a{display:none}.header-inner{gap:10px;min-height:75px}.brand{font-size:19px}.brand-symbol{font-size:35px}.header-actions{gap:5px}.header-actions>.button{display:none}.home-hero{padding:50px 0}.hero-grid{grid-template-columns:1fr;gap:35px}.home-hero h1{font-size:clamp(48px,11vw,76px)}.home-hero .art{height:310px}.art-home b{font-size:60px}.art-home i{width:240px;height:240px}.art span{font-size:8px}.ticker .wrap{flex-wrap:wrap;justify-content:center;font-size:9px;gap:12px}.ticker span{font-size:12px}.section{padding:60px 0}.intro-split{grid-template-columns:1fr;gap:15px}.large-copy{font-size:25px}.cards,.post-grid{grid-template-columns:1fr}.card{min-height:260px}.card-kicker{margin-bottom:23px}.market-grid{grid-template-columns:1fr}.market-grid a{font-size:17px}.steps,.steps.four{grid-template-columns:1fr;gap:25px}.steps h3{margin-top:18px}.steps p{max-width:500px}.post-grid{gap:28px}.post-image{aspect-ratio:1.8}.post-art b{font-size:42px}.cta-band>.wrap{align-items:start;flex-direction:column;gap:25px}.cta-band h2{font-size:42px}.footer-top{grid-template-columns:1fr;gap:40px;padding-bottom:40px}.footer-links{grid-template-columns:1fr 1fr;gap:25px}.footer-bottom{gap:17px}.footer-bottom span{width:100%}.newsletter-form{grid-template-columns:1fr}.newsletter-form>.button{grid-column:1;grid-row:auto}.page-hero{padding:45px 0}.page-hero h1{font-size:clamp(38px,8.6vw,60px)}.page-hero .art{height:250px}.page-hero .art b{font-size:40px}.page-hero .hero-grid{gap:30px}.breadcrumbs{font-size:10px;padding:17px 0}.deliverables li{font-size:17px}.contact-grid{grid-template-columns:1fr;gap:35px}.library-filters{padding:20px;display:grid;grid-template-columns:1fr}.library-filters label:first-child{min-width:0}.library-filters select{min-width:0}.library-filters .button{justify-self:start}.article-header{padding:35px 0}.article-header h1{font-size:39px}.article-header .lead{font-size:18px}.article-layout{grid-template-columns:1fr;gap:35px;padding-bottom:60px}.article-aside{position:static}.toc{display:grid;grid-template-columns:1fr 1fr;gap:0 20px}.article-aside .copy-link{margin-right:20px}.article-aside .text-link{margin-top:0}.prose h2{font-size:28px}.prose p,.prose li{font-size:16px}.search-form{flex-direction:column}.search-form .button{align-self:start}.search-dialog{padding:45px 23px 25px}.search-dialog h2{font-size:30px}.header-inner .custom-logo{max-width:160px}.search-results-list h2{font-size:26px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.button{transition:none}}
@media print{.topline,.site-header,.site-footer,.breadcrumbs,.cta-band,.print-button,.article-aside,.search-dialog{display:none!important}body{font-size:11pt;color:#000}.wrap{width:100%;max-width:none}.page-hero{padding:20px 0;background:none}.page-hero .art{display:none}.hero-grid,.article-layout{display:block}.page-hero h1{font-size:32pt}.section{padding:20px 0}.worksheet{break-inside:avoid}.prose h2{break-after:avoid}.prose p{font-size:11pt}.art{display:none}a{color:inherit}.guide{max-width:none}}